Experienced retail marketing and brand activation professional with a track record of delivering creative consumer experiences for footwear, sportswear and lifestyle brands. Led the end-to-end strategy, development and launch of Dr. Martens’ first global Beacon store on Brewer Street, combining brand storytelling, programming and experiential formats.

Balances commercial acumen with creative thinking to drive sales growth and consumer engagement, with £7m budget ownership and global campaign delivery. A skilled stakeholder and people manager with a pragmatic, hands-on approach to leading cross-functional teams and aligning global and local markets. Experienced in translating brand strategy into retail activations and market toolkits, delivering projects on time, on budget and to high creative standards.